Brand Planning

We have never faced in our collective lifetimes, such significant and rapid change. This change is impacting our daily life, our psyche, our short-term needs & long term goals. New markets are emerging overnight, concurrent with markets disappearing. 

Impact3 understand that creating brand alignment is essential to ensure business growth.  Our approach is collaborative, where we facilitate a workshop-style of process with your Company leadership to map the evolving customer and market paradigm. The focus of our workshop session is to deeply assess how your brand or product journey aligns with your customer segments, to reveal customer motivations, challenges, gaps and pain points.  

Our collaborative approach reveals the key messages that need to be translated to the market via communications and service. Impact3 refines these messages further with consideration for the brand journey and the communications strategy. 

The outcome is that your Business leaders will have clarity, to engage the market with relevant communications and messages at specific points in time. The key deliverable is a Brand Communications Strategy;  including relevant consumer, digital engagement, publicity, social media and trade communications.